Injury Prevention

The Center for Disease Control and Prevention’s National Center for Injury Prevention and Control engaged AIR to use a variety of media analysis and stakeholder mapping approaches to help the National Center inform and enhance its media and partnership strategies, planning and outreach efforts.

In 2011 and 2012, AIR conducted a series of media and stakeholder analyses of prescription drug overdose, misuse and abuse. Our findings identified opportunities for the National Center to position itself as a trusted national voice on a growing epidemic, and suggested potential influential partnerships and like-minded organizations.